You can choose to Create a Deal from the list of eligible ASINs in the Select Products tab of the Deals Dashboard. On Seller Central, your offer must be Prime-eligible, as explained by Amazon.Įligible products are automatically displayed in the Eligible ASINs section of the Deals Dashboard when they meet a variety of criteria related to category, fulfillment method, condition, seller feedback rating, return rate, and more (subject to change based on country and time of year). On both platforms, you must have a 3-star minimum product rating.
On Vendor Central you can set a deal up on your own accord. If you miss the window, the opportunity is lost!. Sellers must apply for a LD on a product that Amazon recommends within their inventory. On Seller Central, you have to wait for Amazon to give you LD alerts. Now, sellers and vendors alike can run LDs. Amazon would handpick sellers to participate. Originally, Lightning Deals were an invite-only feature. That’s a lot of deals!Ībove: Lindsay Baker, Bobsled Project Manager Who can use Amazon Lightning Deals? In 2019 Amazon reported that they host 45,000+ Lightning Deals in a non-Prime Day month, and this number would’ve increased dramatically since then considering the bump in sellers on the marketplace. LDs are one of the many ways Amazon keeps bargain-focused shoppers engaged and loyal to the channel. Lightning Deals are limited-time flash sales that run for up to six hours and are featured on the Amazon Deals page, one of the most highly trafficked parts of the marketplace. In today’s blog post, Bobsled’s Lindsay Baker and Tamara Vuković have shared all of their insights and recommendations on this topic. Many Bobsled clients implement LDs regularly to supercharge sales velocity and exposure. 
Lightning Deals (LDs) can provide sellers and vendors with a much-needed spark. Brands need to differentiate their offering in order to win over and retain online shoppers. Let’s state the obvious: Amazon is getting more crowded.
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